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Join Magento Enterprise Solution Partner Acquity Group, and Lauren Freedman, President of the e-tailing group, for a webinar this Thursday June 24th at 12pm CST “The Emerging Retailer - A Guide for eCommerce Powerplays”.
“E-retail sales will grow by nearly 10% a year through 2013. Retail sales are forecasted to see 3-4% gains.”*
“E-retail sales will grow by nearly 10% a year through 2013. Retail sales are forecasted to see 3-4% gains.”*
The webinar will include a discussion on how manufacturers, emerging retailers, B2B and B2C organizations can benefit from this now-essential online sales channel, with real-world strategies and tactical tips from the newly published whitepaper by the e-tailing group, “The Emerging Retailer – A Guide for eCommerce Powerplays”, co-sponsored by Acquity Group, Magento and Rackspace.
In developing this handbook, the e-tailing group interviewed thirty merchants in various stages of eCommerce evolution - from brand name manufacturers to early startups, who have built their presence on a great idea and scrappy social media. The webinar will highlight lessons learned, key focus areas, and the questions merchants should think about as they begin the planning cycle of an eCommerce business.
Lauren Freedman, President of the e-tailing group, will guide the discussion, touching on topics culled from the guide including:
- The Business: Branding, the customer, organization, inventory
- The Site Experience: Feature set, content, data requirements
- Technology: Platform selection, site development, hosting
- Marketing: SEO, mobile, social, email, measurement, and more
In addition, Matt Dirks, Manager at Acquity Group, will present a success story of a 100-year old, traditional manufacturer that recently took its business online with open source eCommerce.
Special offer:
Attendees will receive a complimentary copy of the white paper: “The Emerging Retailer - A Guide for eCommerce Powerplays”
*eMarketer
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